And I don’t know what it was about it, but it certainly got in my blood at a very young age. But we would spend the summers at my granddad’s place there just outside of Wichita Falls in little bitty Archer City. McMurtry’s fa mous, and The Last Picture Show was shot in that little town. And my parents were both brought up in a small town called Archer City, Texas, up by Wichita Falls. But my mom and dad were both Texans, so they ended up back in the Dallas-Fort Worth area in a traditional suburb. My dad played football at the University of New Mexico, so my sister and myself were both born and at a very young age lived in Albuquerque. Tell me about the experiences that shaped your farming dreams.Ĭhip Gaines: I was a city boy, really. Whether he’s tending to land or caring for cattle, he’s in his element out there, as the sun rises on his family’s next chapter.Ĭowboys & Indians: While some fans might not know you’re a longtime farmer and cattleman, you’ve been passionate about this kind of work throughout your life. Talk to him long enough, as we did, and you find that the farm is his primary source of inspiration and personal tranquility. With all that in play, Chip still manages to rise extremely early every morning to complete his chores on his and Joanna’s 40-acre farm outside Waco. Chip’s entertaining 2017 business-focused self-help book, Capital Gaines, will be rereleased in February with some added material - in it, he discusses every facet of his family’s growing empire. Don’t forget about the real estate, design, and construction businesses that granted them their national TV break to begin with. There’s a quarterly lifestyle magazine called Magnolia Journal that the Gaineses oversee. There are Magnolia-themed events throughout the year, including an inaugural marathon that Chip himself ran. The complex also includes a bakery, Silos Baking Co., and a new homey restaurant, Magnolia Table, is located a few minutes down the road. There’s the Magnolia Market at the Silos complex in Waco, where more than a million people visit and shop every year. Rather than twiddling thumbs or looking for another TV gig, Gaines has kept himself busy - chaotically so, even - tending to his family’s growing array of Magnolia-branded businesses. The 44-year-old New Mexico native turned Texan has been thinking a lot lately about the early life lessons that have carried him into such a fruitful period. We admire one another’s strengths and weaknesses. “The reason that we’re those people is because we do the hard work that is required. We’re the couple you want to go have a coffee with, we’re the couple you want to have a 15-minute chat with on the way to the market. “We’re not really actors, we’re not really TV hosts,” Chip Gaines tells us during a lengthy chat about family and business. And, most important to the concept of reality TV, they were real. Hardworking but not dry, adorable but not cloying, whimsical but still grounded. They were the perfect balm for the out-of-control negativity pool that is reality TV. Joanna served as the relatable visionary behind clean, resourceful interiors, and Chip was the everyman contractor and goofy demo king, always ready to provide loving levity. The HGTV juggernaut Fixer Upper, which lovingly documented the Gaines’ house renovation and design projects for hometown clients, ended at the height of its popularity after five seasons. Halfway through 2018, the Waco, Texas-based couple walked away from one of the most watched shows on cable. The remarkable TV success and public goodwill aimed at this family is perhaps what made the last year of their journey so surprising. They’ve also expanded their own brood the fifth Gaines child was born in June. Not only have they become one of the most recognized and admired couples in pop culture, they’ve leveraged their popularity into a booming lifestyle brand and helped to revitalize their adopted hometown in the process. With a wildly successful reality TV show behind him, a risk-taking Texan turns his attentions to growing the Magnolia brand and tending to the family farm.Īnyone would marvel at the last five years of Chip and Joanna Gaines’ lives.
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